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Project: SaskWatch Athletics - Podcast & Socials

When myself, and fellow high performance athlete, Astrid Nyame moved back to Saskatchewan, we were committed to helping high performance track and field grow in our home province. We identified a gap in marketing and awareness and decided to take our try at it. 

Gossip Girl style, we ran an anonymous account that tracked results, of Saskatchewan High-Performance Track and Field athletes on a weekly basis. from weekly athlete features, to coach features, result/meet recaps, local meet information, and international/world performances our athletes were accomplishing, we documented it all - anonymously. with 800+ active followers to the page, we brought a missing voice to Saskatchewan athletes. 

Coming out of a delicate time for sport, from covid-19, we became a reliable voice and helped bring reassurance the sport was back (Safely). 

After over a year of anonymity, we finally agreed, we were missing the opportunity for athletes to tell stories in their own words. It was time to unveil our identity and we did this with the launch of our podcast on Spotify and Apple podcasts. 

As we both focused on our careers (both in sport and to pay bills), we look back and can see the impact having a voice for the sport can have.