RFM: Tote Bag Designs + Advertising

One of the many successful projects in operations of the RFM Online Store were the advertising tote bag designs. 

With the support of MARC Totes to organize shipping and printing, and local businesses who purchased advertising space on the back of the bags, our RFM team was able to give 5000+ free tote bags to the public with each shipment! 

Take a look at a few designs and posted images through the 2-year span below and check out the blog post from this holiday tote project here. 

Design Considerations:

For those interested in process, when designing the front-facing design for Regina Farmers' Market, we were intentional in: 

- Growing Regina Farmers' Market brand. Must use all brand kit colours and logo

- Include a year-round friendly design, and also a holiday design (for gift basket season in a tote bag!)

- Rotate colours of bag handles with brand colours (Green. Red. Gold)

- We're a friendly organization, make the bags fun + friendly for all ages. 

- Mindful of 50 year anniversary in 2025. Don't date the bag, but include a tribute to the longevity of the organization. Therefore "Est. in 1975" was a successful approval.

- Ensure No typos! (success)